Using Voice Search to Improve Your Website Presence
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BY PATTERSON RIEGEL ADVERTISING
The use of voice search is becoming an increasingly popular way for consumers to interact with technology, and digital marketers can use this trend to their advantage. Implementing a voice-friendly website is a simple, easy, and affordable way to help boost your website SEO.
Here are 4 ways to use voice search in digital marketing to your advantage:
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Incorporate Conversational Keywords:
Voice search questions tend to be more conversational which in turn makes them longer than your typical typed keyword searches. Optimize your content for natural language queries by incorporating long-tail keywords and phrases that people are likely to use when speaking.
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Detailed Structured Data Markup:
Implement structured data markup on your website to help search engines understand the content of your pages. The more details the better! This can improve your chances of appearing in more search results, which are more likely to surface in voice search results as well.
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Mobile Optimization:
Since voice searches are often performed on mobile devices, it’s essential to optimize your website for mobile responsiveness. A mobile-friendly website ensures a positive user experience and can improve your visibility in voice search results.
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Utilize Analytics:
Use analytics tools to track and analyze voice search traffic to your website. Pay attention to the types of queries people are using and how they’re finding your site through voice search. This data can help you refine your voice search optimization strategy over time.
By implementing these strategies on your website, your business can increase the power of voice search to improve your online visibility and attract a more targeted audience.
Contact PRA to learn more!