on the
BLOG

Streaming ads are quickly becoming one of the most effective ways for small businesses to connect with their audience. With more people cutting the cord on traditional TV and turning to platforms like Hulu, Roku, and YouTube, streaming offers a unique opportunity to showcase your business directly to your ideal customer. If you’re new to this, don’t worry! Here’s everything you need to know to get started.

What Are Streaming Ads?

Streaming ads, also known as OTT (over-the-top) ads, are commercials delivered over the internet through streaming platforms. These ads appear while people are watching their favorite shows, movies, or live streams. Unlike traditional TV ads, streaming ads can be precisely targeted to specific demographics, locations, or interests, making them a powerful tool for small businesses.

Why Should Small Businesses Use Streaming Ads?

• Affordable Options : Streaming ads often cost less than traditional TV commercials, making them accessible even for smaller budgets. Local TV stations and media outlets may offer the option of streaming, but they buy through a third-party, making rates higher than buying direct. PRA was able to leverage our buying power and get a “seat on the exchange,” which, simply put, means we buy streaming direct and pass the savings on to you.
• Precise Targeting : Reach specific groups based on age, location, interests, or even viewing habits. Broadcast TV does exactly what its name implies: it casts a broad net in hopes of reaching your ideal customer. With streaming, we reach your customer exactly where and when they’re watching. In addition, we’re able to turn campaigns on and off almost immediately, unlike broadcast TV that requires more lead time.
• Increased Engagement : Viewers can’t skip most streaming ads, so your message gets seen. On ads that are skippable, the audience must watch at least 15 seconds before they have the option to skip, so even if they don’t view your entire commercial, your ad still makes an impression. Even better? You only pay for ads that are viewed in their entirety, so skipped ads serve an impression without affecting your budget.
• Growing Audience : The number of streaming viewers is increasing every year, meaning more potential customers. In fact, between 83% and 89% of American households subscribe to at least one streaming service.

How to Get Started

• Identify Your Audience : Before creating an ad, think about your ideal customer. Are they young professionals? Parents? Homeowners? Understanding your audience will not only help us reach your ideal customers most effectively, but it also ensures we craft a message that resonates with them.
• Set Your Budget : Your budget will depend on the type of content you’re most interested in. For example, “premium” content on platforms like NBC Universal and Peacock is a bit more expensive than content served on free platforms like the Roku app or Tubi. Your budget will also determine if we’re able to include audio streaming on platforms like iHeartRadio, Pandora, etc. The good news is, streaming offers businesses the opportunity to advertise on TV or radio for a fraction of what it costs on broadcast or traditional radio.
• Create a Compelling Ad : Keep it short (15-30 seconds), engaging, and focused on your key message. Highlight what makes your business unique and include a clear call-to-action, like “Visit our website” or “Stop by our store today!”
• Measure Your Results :

Tips for Success

• Be Visual : Use high-quality images or videos that grab attention.
• Stay Local : If your business serves a specific area, make sure your ads target local viewers.
• Test and Optimize : Experiment with different messages and visuals to see what works best.

Final Thoughts

Streaming ads offer small businesses an affordable and effective way to reach new customers. By targeting the right audience and creating engaging content, you can see big results without breaking the bank. Ready to give it a try? Start small, learn as you go, and watch your business grow!